Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.

I initially had no clue who Paul Kemp-Robertson was, but his presentation came up when I searched for wordpress, something near and dear to me. He goes on to talk about loyalty and how it in itself is truly its own micro-currency. In any given day 30% of all transactions at Starbucks are completed using their StarPoints – their loyalty program. Amazon has recently launched Amazon Coins, just one other example of a micro-currency.

Loyalty as a currency is definitely something to consider when you think about marketing. Who are you loyal too?

Oct
17

About the Author

Marshall Stevenson is a Director at SPRY. He’s been designing websites since 1995 with a focus on usability. Since 1999 he’s focused heavily on ensuring sites are designed for people and are SEO friendly. Lately he's been spending time on one of the best Winnipeg Jets blogs as an editor and co-founder while also co-hosting the Drunk Hockey Show – a show where friends & guests sit around, drink beer and talk hockey.

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