I initially had no clue who Paul Kemp-Robertson was, but his presentation came up when I searched for wordpress, something near and dear to me. He goes on to talk about loyalty and how it in itself is truly its own micro-currency. In any given day 30% of all transactions at Starbucks are completed using their StarPoints – their loyalty program. Amazon has recently launched Amazon Coins, just one other example of a micro-currency.

Loyalty as a currency is definitely something to consider when you think about marketing. Who are you loyal too?