The Last Original Idea provokes the inner cynic

There’s a saying “you can’t know where you’re going until you know where you’ve been.” This line has stuck with me since I had to debate it in my grade nine English class. At the time I believed there was no truth in the statement. In fact I argued against it. Had I had the chance to read The Last Original Idea at that point in time, there would have been no way I would go against it.

Diving into the book was easy since it tops out at roughly 100 pages. Co-author Alan K’necht wrote a great post on why the book was kept short. In fact I felt a little guilty reading my preview copy of the book on my iPad; apparently not such a green idea.

The Last Original Idea was in and of itself a great idea and a great read. Flipping through the pages it was sprinkled with the right kind of cynical humor, reference and real content. References to seeing just how history repeats itself in the world of social media, online news and even online dating made me realize just how easy it should be to see the future of internet marketing.

A particular case study about gun dog supplies and the quote un-quote rednecks behind it, gave some real world examples. Using examples to overcome natural disasters, encroaching large corporate competition (which I’ll use that term loosely) and even family loss. It truly proves how looking back can enable people and businesses to move forward.

Since the book is a quick read, honestly under two hours, I won’t give away any of the secrets. What I will say is that is was definitely worth my time to read and I would recommend you do the same whether you’re involved in Internet Marketing or not. And when you purchase your copy online from Amazon*, I’ll donate 80% of the proceeds to a charity of the authors choice – a little surprise for them when they get around to reading this. So what are you waiting for? Become a fan on Facebook, then get your copy today!

This review is part of the Green Books campaign. Today 200 bloggers take a stand to support books printed in an eco-friendly manner by simultaneously publishing reviews of 200 books printed on recycled or FSC-certified paper. By turning a spotlight on books printed using eco-friendly paper, we hope to raise the awareness of book buyers and encourage everyone to take the environment into consideration when purchasing books.

The campaign is organized for the second time by Eco-Libris, a green company working to make reading more sustainable. We invite you to join the discussion on “green” books and support books printed in an eco-friendly manner! A full list of participating blogs and links to their reviews is available on Eco-Libris website.

*Purchases of The Last Original Idea made through the Amazon link contained in this article will apply, so please use it instead of a direct link.


About the Author

Marshall Stevenson is a Director at SPRY. He’s been designing websites since 1995 with a focus on usability. Since 1999 he’s focused heavily on ensuring sites are designed for people and are SEO friendly. Lately he's been spending time on one of the best Winnipeg Jets blogs as an editor and co-founder while also co-hosting the Drunk Hockey Show – a show where friends & guests sit around, drink beer and talk hockey.

Find him being social at Facebook | Twitter | LinkedIn | Google+

One Response to “The Last Original Idea provokes the inner cynic”

  1. Serena says:

    Just popping over from one of the other green campaign participating sites. Sounds like an interesting book. It seems that humanity consistently repeats its mistakes…no matter how civilized we think we’ve become.

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