Does the world exist?

world-questionSince I’m in the process of moving to a new place and hoping to rent out the old one, I’ve been (far too slowly) going through the contents of my house and uncovering some definite gems. This particular piece I found is dated April 1, 1998. In fact, it’s even time stamped at 9:15 p.m. – 9:30 p.m. – clearly had planned to find it again. It was hand written, so to save us all the challenge of reading my scribble, I’ll transpose it here…complete with spelling and grammar errors.
Read the complete article.

Mar
27

Signs, signs, everywhere there’s signs

Not to sound too cliché and taking a line from Tesla, but definitely I can say “signs, signs, everywhere there’s signs” in my pursuit of checking things off on my bucket list. Next on the list is going to be another attempt at reality TV. This time, I’ll need a suitable partner in an attempt to make it on to The Amazing Race Canada.

That’s right, CTV — who owns the rights for the American version — has announced that this summer they’ll be airing a Canadian version. And unlike my attempts for Big Brother Canada, this one will be a success.

It’s also going to be an interesting adventure. This time the show will take place only within the Canadian borders. No passport is required to compete — this time around. I can see the benefit of this from a marketing perspective for each province, territory and the country. I suspect there will be some serious government dollars behind the initiative and it will ultimately turn in to one big commercial for tourism in Canada — in an indirect way of course.

Having had the fortunate opportunity to travel coast-to-coast in Canada I can say that I am looking forward to this experience. Now, the only question is how to get on The Amazing Race Canada. According to their FAQs, you’ll have to wait. They also encourage you to follow @AmazingRaceCDA on Twitter for updates.

I look forward to the opportunity of being on the show and would encourage you to attempt it as well. Even if it’s only for the experience of a reality show audition. But I do have to ask, would you try out? What do you think of the Canadian only travel destinations? Let me know below.

Dec
3

Big Brother Open Casting Call, an experience

As of about 10:30 am on Sunday, September 30, 2012 I managed to cross off another item from my evolving bucket list. Number 109 is now in the books as I completed my chance to audition for a reality TV show. This time around it was Big Brother Canada. I chose to go to their open casting call in Calgary, currently where I call home. I didn’t really know what to expect, but came in relatively prepared from the different resources I discovered.

The first resource was from a Big Brother winner, Dan Gheesling and his site on how to get on reality TV. I scoured the information on his site and listened to his four podcasts — the first of which is on open casting calls and the possible experience. The other resource was from a hopeful house guest from Vancouver and her experience.

I unfortunately didn’t get the call back for round two. That means I can give you as much details as possible to help you out and some of the things I learned.

For me it started the night before. I knew that when I’m tired and highly caffeinated, I have a lot of different energy than normal. So, I stayed up a little later and only got about 5-hours of sleep. Then it was an early alarm of 5:00 a.m. and a Red Bull. I made it down to the line around 6:00 when it was officially supposed to open, however ended up being the 171 person standing in line. People 20 in front showed up about 30-minutes before me, so most of the crowd paid attention to the 6:00 a.m. posted start — of course, there were reports some were there since 10:00 p.m. the night before.

Standing in line I managed to get to know the people around me as I figured it may come in to play in the audition. I was also very cautious to not really provide a lot of my own personal information. It was largely kept vague. I also filled out the back side of my number with the basic personal information, however the one that took some thought was “why would you be a good contestant.” Thanks to Dan’s information, I already had a few good ideas to write.

As we moved through the line I consumed a second Red Bull to really jack myself up — it was a little too soon as the doors hadn’t opened yet.

Once we moved through the line and in to the holding area it was more waiting. At least inside it was significantly warmer than out side. They had water and a coat rack for people waiting. Had I known that in advance, I likely wouldn’t be fighting this cold right now.

There was a lot of time to think and observe what else was going on.

They were splitting the hopefuls up in to groups of five in four groups. If you knew someone before the day of the audition in your group, they split you up, otherwise they were sequential. I was number 167 and my group consisted of 164-168 — all the people that were standing around me.

While I was sitting waiting for our group to get called I thought of reasons to evict each person, as well as to keep each person. I think this made a lot of sense to have an answer prepared prior to going in front of a casting agent.

Then it was my turn to go in. We walked in as a group and stood on a line taped on the floor. I was thankfully, in the middle — exactly where I’d like to be in an alliance in the house. I paid particular attention to names and the other responses, something you’d have to do in the game as well.

When it came to me I lucked out on the question — who would you evict and why? I gave answers for the two guys that talked before me on both reasons to evict and to keep; I think that was my downfall. Next time, make a solid decision and stick to it.

A number of the questions that were asked included

  1. Who would you evict and why
  2. Is a showmance a good idea and why
  3. Who in the group would you most likely align with…and why
  4. Are you a fan of the show

My best advice would be to be prepared with stories, reasons and observations. Be yourself. Do something to differentiate yourself from the others and be confident in your decisions and stick to them. If there’s a next time for Big Brother, I’ll have a few different things I’d do, but those are for me to know — it is a game after all.

Thanks to friends and family for their support as well as all those that came out of the woodwork on Facebook. I agree with them, I would’ve been a riot to watch!

Next up, I heard that Amazing Race might be accepting Canadian participants. Time to investigate that as it’s my only other reality TV show I’d like to be on.

And if you happen to be attending an open casting call, good luck, and let me know in the comments how you did.

Oct
1

Another bucket list item to cross off

I’m unbelievably excited to say that this coming Sunday, September 30,  I’ll get to cross off another item on my bucket list. Item number 109, audition for a reality TV show. There are two shows currently in existence that I would ever apply to participate on. Amazing Race, which sadly isn’t open to Canadians, and Big Brother which is arriving in Canada this winter…well, February 2013 apparently.

I’ve really been investigating different methods on how to get on reality TV and came across a great site by Dan Gheesling, a winner of the US version of Big Brother. Initially I thought I’d apply just for fun and the experience, and while that still remains true, the fact is I’m starting to think I might actually have a good chance at getting a call-back at the very least, and perhaps through to the next round.

I’ll keep you posted here on whatever I can. Do you think I’d make a good Big Brother house guest? What strategy should I take to win the grand-prize on the first season of Big Brother Canada?

Sep
25

It’s time for LABL maker

As you may know I’ve been really trying to determine how to find passion. I can’t say that I’ve entirely found it yet, but have I found some direction for it. And of all things, I fully intend to blame, or actually thank, my mother. It was the auto feed from my previous post that went through to Facebook and she made some comments on it about me needing to get back to music. Then another status update she commented that since I made an awesome cake for my daughters birthday, and was busy making peanut butter cookies with Ava that baking was my passion. I realized that I did those things for Ava, not for me.

Then I realized that she’s my passion. I’ve got passion for my daughter. For living life for her and with her.

That’s when it really hit me.

My passion is about experiences. A few days ago I had a conversation with a great friend that I’d rather spend $10,000 on an attempt at a documentary movie and road trip adventure, than on material things. When I look at that number written out like that, it seems big. So I can’t entirely stand by my statement, but I will say that I’d rather spend money and time on experiences and experiencing life, than trying to keep up with the Jones’ (no offense to any of the Jones people I know).

So I sat down and created a Life Adventures, Bucket List (LABL) page. Some of them are totally crazy and some not so much. I’ll admit that I think I’ve actually completed some of them already and will be adding other fun ones that I’ve done as I go along. Have a look at it and let m know what you think.

My plan is to do something on the list, hopefully at minimum once a month. Of course, some of that depends on financial aspects too. As I’m preparing for the experience, doing it and after it, I’ll share with you my thoughts, feelings and reactions. Likely these will be done through an audio podcast, though some video may sneak in as well. And of course, I’ll be sure to expand upon them on this site as well.

There you have it. My passion is living life and experiencing all it has to offer.

Please, feel free to leave a comment below with suggestions of other ideas. No idea is too dumb, or rich, or poor. I’m willing to travel to complete some of the items on the list, and even more happy to travel at your expense (like if you were a corporation looking to sponsor something cool – in which case, contact me).

Thanks in advance, and I look forward to your other ideas!

Jun
24

How to find your passion

No matter who you listen to, or what you read, the answer to starting a business, or online presence, is to follow your passion. In fact just the other day I was reminded of a quote, “follow your passion and the money will follow.”

But, and that’s a big BUT, how does one find their passion?

I’ve been in the online world now for over 18 years. I just did the math on that to double check, and I had started in 1994 in high school, so yes – it’s been 18 years of web design. During that time I’ve dabbled in many things, always looking for “the next best thing” or any way to really actually make money online.

I’ve read several blogs out there from Pat Flynn’s Smart Passive Income, to the Internet Business Mastery (I’m actually a charter member of the academy) and so many other ones. I’ve read Tim Ferriss’ 4-Hour Workweek, am currently going through Crush It from Gary Vaynerchuk and have Platform by Michael Hyatt sitting on the shelf waiting for a read too. The message throughout them all so far has been consistent; follow your passion.

It’s honestly the first step they talk about, and it’s why I essentially “give up” on the process. I haven’t found my passion yet. Yes, I run one of the best Winnipeg Jets fan sites on the web – in conjunction with my cousin and a number of other contributors. Yes, we do a weekly Winnipeg Jets podcast that has given me some great exposure and experience. Yet, I’m still trying to find my passion.

There’s no shortage of ideas and projects in my head, yet they all sit in the same status; in progress.

Why?

I suspect it’s because I lack a certain passion, drive and intensity. I want to find it. I know that I really do want the freedom that comes with having a successful online venture – the freedom of time, location and money. Yet for some reason, I still sit around and don’t take action.

I’m definitely looking to find my passion, and I really hope to find it soon. I’ve got a great job, don’t get me wrong. The pay is awesome, the hours and flexibility are great and the stress is minimal. There just seems to be something inside telling me I can do more. It’s a funny feeling, like I’m sitting on the edge of something big and I just don’t know it yet.

Most people will tell you, as they’ve told me, to focus on one thing. I just can’t seem to do that. The other day I heard a podcast from Natalie Sisson at The Suitcase Entrepreneur about being a multipotentialite. Suddenly I realized that there are other people out there like me.

Yet it still hasn’t clicked.

I still haven’t determined what that passion is. I love to teach people, feel like I’m doing some good, have a measurable conversion (like a sale) and love marketing and always testing and strategizing about things – different things all over the map. Oh right, and I love to travel. I’ve loved pretending to be a radio personality ever since I was a kid. Podcasting has definitely help with that, yet I feel like I can offer more.

If I’m being brutally honest, which I need to be, I like being the center of attention and providing influence, but I want to do that in a connected way.

As you can see, I’m still trying to find my passion. I really wish there was a simple checklist to find your passion, but I’ve yet to find one.

Help me please!

If you know me, what would you say I’m passionate about? If you don’t know me, then how can I find my passion? How did you find yours – or have you found it yet? I’d love to know, and thank you in advance for your comments and joining me on this journey.

Jun
20

Doing something is better than doing nothing

I’ve had numerous ideas for a long time about different ways to make some money. Some would say that it is actually annoying that I look to monetize almost every thing in life that I can. I won’t lie, I think it’s annoying too. My quest for money comes from reading things like Rich Dad, Poor Dad – which I actually found tucked in a seat pocket on an airplane. From there I kept buying more and more Robert Kiyosaki books to read, which for me was a revelation since I generally don’t like to read. That was about 6 years ago. Now I find myself doing a lot of reading online. Read the complete article.

Sep
22

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Dec
29

The Last Original Idea provokes the inner cynic

There’s a saying “you can’t know where you’re going until you know where you’ve been.” This line has stuck with me since I had to debate it in my grade nine English class. At the time I believed there was no truth in the statement. In fact I argued against it. Had I had the chance to read The Last Original Idea at that point in time, there would have been no way I would go against it.

Diving into the book was easy since it tops out at roughly 100 pages. Co-author Alan K’necht wrote a great post on why the book was kept short. In fact I felt a little guilty reading my preview copy of the book on my iPad; apparently not such a green idea.

The Last Original Idea was in and of itself a great idea and a great read. Flipping through the pages it was sprinkled with the right kind of cynical humor, reference and real content. References to seeing just how history repeats itself in the world of social media, online news and even online dating made me realize just how easy it should be to see the future of internet marketing.

A particular case study about gun dog supplies and the quote un-quote rednecks behind it, gave some real world examples. Using examples to overcome natural disasters, encroaching large corporate competition (which I’ll use that term loosely) and even family loss. It truly proves how looking back can enable people and businesses to move forward.

Since the book is a quick read, honestly under two hours, I won’t give away any of the secrets. What I will say is that is was definitely worth my time to read and I would recommend you do the same whether you’re involved in Internet Marketing or not. And when you purchase your copy online from Amazon*, I’ll donate 80% of the proceeds to a charity of the authors choice – a little surprise for them when they get around to reading this. So what are you waiting for? Become a fan on Facebook, then get your copy today!


This review is part of the Green Books campaign. Today 200 bloggers take a stand to support books printed in an eco-friendly manner by simultaneously publishing reviews of 200 books printed on recycled or FSC-certified paper. By turning a spotlight on books printed using eco-friendly paper, we hope to raise the awareness of book buyers and encourage everyone to take the environment into consideration when purchasing books.

The campaign is organized for the second time by Eco-Libris, a green company working to make reading more sustainable. We invite you to join the discussion on “green” books and support books printed in an eco-friendly manner! A full list of participating blogs and links to their reviews is available on Eco-Libris website.

*Purchases of The Last Original Idea made through the Amazon link contained in this article will apply, so please use it instead of a direct link.

Nov
10

Sometimes the best SEO is executing the fundamentals

It doesn’t surprise me when people want to increase their organic page rankings through the use of search engine optimization. It makes sense. It’s effectively free traffic to your website. What does often amaze me is when there are plenty of talented IT and development individuals behind a website and they neglect, or simply forget, to execute on the fundamentals of SEO. Take a look at the fundamentals of SEO here at Shibga Media and more insights from Local Viking if you are interested in growing your business.

Percent of traffic from search engines

To those of you who know me, and those who don’t, there’s no hiding that I work for Canada’s preferred airline. One of my “unofficial” responsibilities is executing some SEO tactics to improve rankings and traffic. We hired an external consulting firm to validate a number of my recommendations and offer their professional opinion on others. This wasn’t cheap by any standards so I was happy when we received their report of numerous pages detailing different things to execute on at length. What did come as a shock though was some of the things that were missed along the way – items I’ll consider “SEO fundamentals.” Bear in mind, that white label web design is customized to your client’s needs and is perfect for growing business.

On page SEO

Optimum Web Hosting:  Once you decide to create a website, you have to make a wise choice of the company that will host it, if you have not choose yours, check these knownhost’s wordpress hosting plans. This choice will primarily help you boost your rankings and reach the widest target audience possible. If you want Google to help you stand out in the severe competition of similar websites, web hosting is something you need to focus on.

Title tag: Yes the title tag is still relevant and vitally important. Approximately 87% of all clicks on SERPs are on organic links and of those, the vast majority click on the keyword in the title that’s displayed. Not only does this make sense as a viable tactic, it also boasts well for the argument to ensure your title is well constructed utilizing your keywords appropriately.

Meta tags: These are old-school methods. Seriously 1996 era methods, but they’re still relevant. There are three main ones to look at and target.

Description: In the 90’s this was a great location to stuff more keywords knowing that the spiders were hungry for content. In today’s world, it doesn’t work quite that way, but the description tag is still relevant from a user experience. If you don’t utilize the tag, then on a SERP you will simply see the first 160 characters of content on your site. This may not be the most relevant thing to display to your user and might impede them clicking through to your site. Utilize the description tag to a maximum of 160 characters and provide a concise overview of the content that exists on the page.

Keywords: Honestly one of the least important tags as it’s not indexed by most search engines, however it can be of great use. Yahoo relies on it as part of their algorithm, at least until all of their results are powered by Bing – probably be end of 2010. The keyword tag can be utilize to add common misspellings of your keywords, brand name, etc. While it’s not indexed, it is cached as part of the page (at least in Google) and thus it is still searchable. Seriously, just add them to your page.

NOINDEX tag in a global template preventing indexingRobots: There’s a whole conversation that can be had on utilizing a robots.txt file appropriately and cloaking it based on user versus search engine, but like I said, that’s a whole other discussion. In this case you want to be aware of the NOINDEX and/or NOFOLLOW utilization in the robots meta tag. The low cost airline I work for had it in their global template for testing purposes but it made it through to production. Oops! This would explain the recent drop in indexed pages and in site traffic from search. Make sure that your developers and team understand the importance of this tag and the potential effects it can have on your website and don’t confuse it with the rel=”nofollow” tag as the two are different.

As an example, WestJet has 135 pages indexed in Google when in fact there are over 300 pages submitted via different sitemaps. It looks like Google is in fact obeying the NOINDEX tag.

Google only has 135 pages indexed for WestJet.com

Copy: Yes it’s often said, content is king. It’s true. Well crafted copy, utilizing a good page structure (i.e. p, h1, h2, etc) will help boost rankings getting you more visitors and more clients, this according to the recently posted article about When to use SEO as a Roofer. Copy writing for the web is different then copy writing for print or other mediums. Having a solid copy writer as part of your staff and communications team is vital. Spend a little extra, if you need to, to get it written well for the web and make it natural. Utilize associated words and stemming within your copy. If it’s natural for speaking with each other, then it’s natural for writing and should be utilized in your copy.

Close to page SEO

Sitemap.xml: This is super easy to create and should be used and implemented at the root level of the domain if at all possible. Google, Yahoo! and Bing will allow you to manually submit a sitemap.xml to their webmaster tools if you need to host it in a different location. It won’t ensure that your pages get indexed, but definitely can help you provide relevance and ranking to the pages you feel are important as well as allow you to suggest the pages on your site to have indexed. You can create a sitemap in a few simple steps automatically online.

Submitting a sitemap.xml won't necessarily get all items indexed.

URL structure: Even Google’s Matt Cutts has said that “Google will attempt to read words contained within a URL structure.” Honestly, why not make it easier for Google, and those other search engines out there, to read your URL as well? The latest recommendation is to utilize hyphens as word ‘spaces’ – not underscores or camel case. This is true for image names as well. Don’t go crazy, keep it to five or less words. Additionally keep your more important pages closer to the root of the site. Silo, or theme your sections (i.e. directories) and utilize a good IA (information architecture) to pass page rank more appropriately.

Ensure that a page not found sends 404 status not 200Server header response codes: You know them all too well, or you should. 200, 301, 302, 304, 404 – those are the fundamental ones you should know and understand. Ideally every page should end up with a 200 OK status as the end result unless of course the page isn’t actually found. Utilize any number of free tools to check the response code. Personally I use the Live HTTP Headers extension for Firefox to see the status. Make sure that your 404 page always and consistently returns the 404 status; definitely never a 200.

Closing thoughts

There are in fact more fundamentals to look at in optimizing your web page for search engines, but the above is what I truly believe to be the very basics and the sometimes overlooked. I welcome your thoughts and feedback on my SEO fundamentals, don’t forget to check the Victorious website to get more SEO tips. What do you have on your list?

Jul
6